CI is an important element to form business image so it is used according to guides.
Korean
English
Chinese (Simplified)
Chinese (Traditional)
SLOGAN MARK
- CONCEPT
- “beyond the best” is a new slogan that embodies the determination of Kumho Petrochemical Group to provide more than the best values to our customers while breaking away from simple goals, such as corporate growth.
- FORMATION
- Concise writing symbolizes Kumho Petrochemical Group as corporations specializing in petrochemicals and their honest and transparent managements.
The red line giving a sense of resilience and bounce symbolizes forceful challenges and achievements of Kumho Petrochemical Group to create more than the best values. - COLOR
- The red and green used in the slogan logo mean the consistency and permanence of the corporation: Kumho Petrochemical Group have used them all these years.
Color System
RED
- PANTONE
- 1797C
- CMYK
- C 0%, M 100%, Y 100%, K 0%
- RGB
- R 237, G 28, B 36
YELLOW
- PANTONE
- 138C
- CMYK
- C 0%, M 50%, Y 100%, K 0%
- RGB
- R 247, G 147, B 30
GRAY
- PANTONE
- Cool Gray 10C
- CMYK
- C 0%, M 0%, Y 0%, K 70%
- RGB
- R 109, G 111, B 113
Color Used
Full Color
Black Color
Gold Color
Silver Color
Horizontal Combination Rule
It can be used by zooming in/out in 1 to 1 ratio of horizontal vs. vertical sizes.
-
Korean
-
English
-
Chinese (Simplified)
-
Chinese (Traditional)
-
Korean
-
English
-
Chinese (Simplified)
-
Chinese (Traditional)
Vertical Combination Rule
It can be used by zooming in/out in 1 to 1 ratio of horizontal vs. vertical sizes.
-
Korean
-
English
-
Chinese (Simplified)
-
Chinese (Traditional)
-
Korean
-
English
-
Chinese (Simplified)
-
Chinese (Traditional)
